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Robert Cialdini - The Golden Rule is Reciprocity

"Do unto others as you would have them do unto you."

There is a social scientific principle – "Reciprocity" – underlying the rule that we can use to become more effective, productive and influential in everything we do.

The rule of Reciprocity simply states that people feel obliged to give back to others who have given to them. This rule is simple and intuitive and it has profound implications for those who use influence and persuasion in their daily work.

Indeed Reciprocity is the basis for all negotiations be it in making deals or in settling disputes. As such it is the foundation of commerce and politics. Aren't you interested, yet?!

Wait it doesn't stop here! – There is more:

  • A Context for Compliance : Pre-persuasion / The Contrast Principle
  • Reciprocity : Giving, Receiving, & Repaying: The Law of the Humans / Gifts vs. Rewards: Which is Better?
  • Scarcity : For The Love of Freedom / Losing & Gaining / Competition & Reaction
  • Authority (Credibility) : Titles & Trappings: Triggers of Influence / Expertise /Trustworthiness
  • Consistency : The VAP Model for Gaining Adherence to Commitments / Pre-existing Alignments
  • Liking : Similarity / Praise: How to Mean It When You Say It / ooperation: The Super ordinate Goal
  • Consensus : Gaining Critical Mass / Similarity & Consensus / In Times of Uncertainty
For more knowledge and information about human behavior read Dr. Robert Cialdini's book, "Influence: Science and Practice."


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